2017 is the opening year for China retail industry’s transition from the old. With the advent of the era of “New Retail”, the transformation and innovation of China’s offline retail industry has launched the new round of elimination, adjustment and restructuring. How shopping center and traditional department stores grasp the opportunities brought by the “New Retail”, take advantage of new technologies to leapfrog and upgrade traditional industry, and explore new ways of their own enterprise become the focus of the retailers.

“15th China Retail Development Summit-Focusing on Consumer Experience Upgrade in New Retail Era” will be held on March 8-9, 2018 in Shanghai. It will gather domestic and foreign well-known fashion retail brands, e-commerce business platforms, department stores, supermarkets, convenience stores and other industry experts and advanced technology and service providers to explore entity retail development strategy under the background of New Retail from a new perspective, so as to help retailers develop excellent omni-channel management model, integration of online and offline consumers, strengthen the customer experience, obtain the winning strategy by using high-tech, and win the advantage in the fierce market competition.